1. Optimism. We chose bright colors for the new logo. The women in our programs always tell us about our office's positive, caring atmosphere. With us, they feel that their futures are bright. Above all else, Pennsylvania Women Work encourages optimism--optimism for achieving goals, creating career plans and fostering personal growth.
2. Empowerment. Knowledge is power. Going back into the job market can be scary, but through the knowledge gained in our programs, our women become ready to change their careers and their lives. They tell us, time and time again, that they feel more confident and self-aware. We've reflected that sentiment in our tagline: "Empowering Women with Infinite Possibilities."
3. Infinity. At Pennsylvania Women Work, our program participants learn that their options are limitless. We conveyed this sense of endless potential through the infinity symbol, which also forms the o's in women and work. In our programs, women learn that even though one career or job might be ending, they're really just beginning a new stage in their lives, and we're here to help them through every step of the process.
Even though our logo might be different, we're still committed to serving single mothers, displaced homemakers and women in career transition with programs that further their careers and education. We've been working toward women's economic empowerment since 1993, and that isn't going to change.