By Soleil Meade, CEO of Soleil Branding Essentials and PA Grow With Google Coach
Women entrepreneurs wear many hats—we’re the strategists, marketers, financial planners, and decision-makers behind our businesses. With so many responsibilities, integrating AI into our workflows can be a game-changer, helping us manage these roles more efficiently. We juggle multiple responsibilities all while ensuring our brands remain impactful. But no matter how skilled or determined we are, there are only so many hours in a day.
That’s where AI comes in.
As a Grow With Google coach, brand strategist, and entrepreneur, I’ve integrated AI into my workflow to spark creativity and improve decision-making—and I’ve had personal experiences on how AI is helping business owners like myself, scale smarter. The good news is that integrating AI into your business doesn’t require you to be a tech expert. It’s all about understanding where AI fits into your business and leveraging it to enhance your expertise, not replace it.
If you’re looking for a business partner that can help you work smarter, not harder, AI may be the missing piece. Here are five tips along with examples of how AI can transform the way you run and grow your business.
I often say time is the most expensive thing I own, yet much of it can get lost in repetitive, time-consuming tasks. From responding to emails to organizing documents, these small tasks add up, blocking high-impact work. AI-powered automation changes that by taking over routine responsibilities, while you focus on strategy, growth, and creativity.
For example, I use Google Workspace AI tools to help with drafting emails, summarizing lengthy documents, and organizing content more effectively. AI-powered transcription tools change the game, allowing me to turn voice notes into structured outlines without having to manually type everything out.
Business success relies on staying informed—whether it’s understanding customer behavior, analyzing competitors, or identifying market trends. The challenge is that research often sends you down a rabbit hole of exploration for hours, which typically mismanages time and leaves you overwhelmed from reading and sorting through information. AI provides a solution by delivering data quickly, allowing entrepreneurs to focus on applying the findings rather than searching for them.
For instance, whether working on a client’s blog post or developing a marketing strategy, I use Google Search’s AI Overviews to gather historical context, analyze influences, and identify key themes efficiently. Instead of sifting through multiple articles in a traditional search, AI presents that information in an overview, so I can spend more time on storytelling instead of searching.
Google Trends is a great tool that helps me stay ahead of industry trends by showing what people are searching for. Whether for a marketing campaign or product or service development, this tool ensures that I connect to what is relevant to my client, their brand, and the audience.
Creativity is as necessary as breathing for an entrepreneur, but we must admit, even the most creative minds hit a wall. I often find myself distracted from tasks by incoming emails, calls, meetings, and to-do lists, which cap my creativity. But whether I’m working on branding, marketing strategies, or content development, I use AI as a brainstorming partner to help generate fresh ideas and refine messaging.
One of my favorite ways to use AI is when naming a new initiative. I will use the Google AI tool, Gemini (formerly Bard AI), to brainstorm potential names and refine wording that represents the brand vision. The key is to always feed your AI tool information and insight that will help it work WITH you, not for you. Oftentimes, this leads to me discovering suggestions I might not have considered on my own, expanding my options. Similarly, when crafting social media content, I use AI tools to generate post ideas, captions, and outlines, which I then personalize to match the brand’s voice.
AI doesn’t replace creativity; it enhances it. Instead of struggling with a blank screen or staring into space waiting for your creative block to lift, use AI as a creative partner in your process.
Entrepreneurs often encounter challenging decisions, such as:
Should I raise my prices?
How do I compete with my competitors?
What platform should I use for marketing?
How much income do I need to scale and build my team?
AI acts as a strategic thought partner by offering information that refines ideas and decision-making confidence.
For instance, when launching Memorial Moments Online, my new business dedicated to honoring loved ones through digital funeral programs and services, I asked my AI tool to help me further define my target audience. AI continues to help me make critical decisions for my business and my job that help me better understand best practices, allowing me to make intentional decisions with greater confidence.
Even for something as simple as event planning, AI has been an incredible asset. When organizing a group trip for my nonprofit, I used AI tools to help structure participant surveys, allowing me to capture feedback for future planning. Additionally, these tools helped me plan an itinerary in the city we visited. The ability to process information quickly and provide recommendations is what makes AI a powerful thought partner—not just for execution but also for clarity and strategy.
Scaling a business requires structured planning, strategic foresight, and operational effectiveness. AI has been a staple tool in helping me develop long-term business strategies, refine internal processes, and build the infrastructure needed for sustainability.
When developing strategic plans for my businesses, I used AI to identify challenges and structure goals and action items. Instead of starting from scratch, I maximized AI-powered research tools to gather an assessment of my current position, analyze market trends, and refine my competitive positioning. AI also helped me create timelines and format my ideas and strategies into structured, professional documents that I could use for execution and stakeholder communication.
Beyond strategy, AI has also been instrumental in building operational frameworks and HR processes. I’ve used AI to draft internship and apprenticeship program outlines, ensuring that roles, expectations, and learning outcomes were clearly defined.
Final Thoughts: AI is Here to Help, Not Replace
AI is designed to enhance and support the work we already do.
Since integrating AI into my business, I’ve been able to work more efficiently, generate new ideas faster, and make more confident decisions. You can start small, just make sure you start!
Start by using AI to automate daily tasks, boost your productivity, or brainstorm ideas—and gradually expand from there. AI can be one of the best supports to your business if you give it a chance to transform how you work.